The content of the website is important but without adequate optimization and hosting there is no point. On average a page weighs 2,300 KB and this figure keeps on increasing by 15% each year. A heavy page loads slowly, costs users money, less responsive on smaller devices, difficult to maintain and affects the search engine ranking.

The main reason you should optimize your website is to avoid giving users any of these frustrations as well as enjoying better search engine rankings and conversion rates.

Analyze Your Website

First of all, you should assess the number of problems on your website before proceeding to make changes. There are many free tools available online which provide data on file sizes, response speed and number of requests made. You should save the statistics to compare after improvements have been made.

Find a Better Web Host

It is important to find a web host that offers great services at affordable rates. You should first figure out whether you require shared hosting, a dedicated server or a cloud-based server. It is important to know the differences and your specific requirements before settling upon a choice.

Use CDN to Increase Download Speeds

Usually browsers limit the number of HTTP request to a minimum four and a maximum of eight connections and loading all the page assets at the same time becomes impossible. Additionally, users located in a different geographical locations experience different response times. The CDN will increase the download speed by distributing assets to alternate servers. The machines are closer to the user physically and operate on different domains which increases the HTTP request limits to twice the original.

Enable Caching

Caching allows the browser to download all asset files simultaneously. The local version remains in the memory until the website instructs it to update. The first page takes some time to load but all subsequent page loads will be much faster.

Remove Redundant Code

It is easier to add code rather than remove it but there are certain main culprits which are unnecessary and slow down a website. These are namely: CMS themes, templates and plugins, CSS frameworks, and JavaScript effects and frameworks.

To provide a streamlined experience to customers it is better to avoid complexity by questioning all features and remove one each time a new one is added.